Phase 1: Finalize project schedule and research documents, recruiting (Week 1 3) Phase 2: Fieldwork (Week 4 5) (Note: Two ethnographers will conduct work together for two days in the Midwest to align methods and interview flow. They will then conduct work simultaneously to complete the Midwest fieldwork. When the Midwest data collection is complete, ethnographers will conduct fieldwork in New England and California simultaneously.) Phase 3: Analysis and report writing (Week 6 7) Phase 4: Report editing, final presentation, and transfer of deliverables (Week 8) (Phase 4 can be compressed if clients choose not to edit a draft report.) Phase 1: Finalize project schedule and research documents, recruiting (Week 1 3) Phase 2: Fieldwork (Week 4 5) (Note: Two ethnographers will conduct work together for two days in the Midwest to align methods and interview flow. They will then conduct work simultaneously to complete the Midwest fieldwork. When the Midwest data collection is complete, ethnographers will conduct fieldwork in New England and California simultaneously.) Phase 3: Analysis and report writing (Week 6 7) Phase 4: Report editing, final presentation, and transfer of deliverables (Week 8) (Phase 4 can be compressed if clients choose not to edit a draft report.)
People Path provides ethnographic research to businesses and organizations that want to
know how to serve people better. Our research entails using ethnography and qualitative
research methods where people live, work, eat, sleep, drive, walk or just hang out, so you
understand what people are really doing! Our theoretically sound analysis based upon
years of graduate-level training is the key for telling you WHY they are doing it!

People Path creates customized deliverables to help you understand what a "day in the life"
of people looks like. These answers can help you design your products, anticipate your next
strategic move, and identify the real needs and wants of the people you're interested in
serving. Here are examples of the kinds of questions we answer:

  • How can we improve the design of our product to make it easier to use?
  • What kinds of things do people need to make aging-in-place easier?
  • How are people making decisions about our product?
  • In what ways are active retirees helping very old retirees in their lives?
  • How can I innovate new products to meet the changing needs of consumers post-
    recession?

People Path's topical specialties include:

  • Baby boomers, retirement, and aging
  • Food and beverages
  • Green consumerism and social consciousness
  • Personal finance and banking
  • Family dynamics and connectedness
  • Business dynamics and decision-making
  • Technology and telecommunications
  • In-the-home activities
  • Environment and the outdoors
  • Virtual realities and social networking (see our Second Life page for more information)
What We Do
C. Bolas 2008
Advising you about what people need, want, and do...and why!
copyright © 2010 People Path, LLC; 1012 Massachusetts St, Suite 215, Lawrence, KS 66044